LINKEDIN PROFILE SOFTWARE
LINKEDIN PROFILE PROFESSIONAL

LINKEDIN PROFILE PROFESSIONAL

“Having a photo that reflects how you look on a daily basis in a professional setting can ensure you don’t lose credibility with whoever you’re connecting with,” he added. It’s not a deal-breaker, but recruiters are human.”īeyond that, Alvin Kim, marketing associate at investment firm ASG, said your headshot should actually look like you-so if your hairstyle has changed or you’ve gotten Lasik surgery and no longer wear glasses, it might be time for a new headshot. “A photo of a sports team, automobile, or girlfriend is a red flag for a recruiter,” Mellett said. Here, you want to strike the right balance between looking professional and approachable, without going too far either way. In fact, Alex Kovalenko, senior IT recruitment director with recruiting firm Kovasys IT, said it’s a “big turn off” for recruiters when profiles don’t have photos because it “shows that you do not really care about your job search.”Ĭontent marketing specialist Susie Marino includes a professional headshot and customer banner on her LinkedIn profile. Include a professional headshotĪrguably the second most important step in optimizing for LinkedIn is to add a headshot. “Remember not to just go for the broad terms, but also the longer-tailed ones too, as they show great searcher intent and can help people looking for your exact skillset in search engines,” added Kashif Naqshbandi, CMO of IT recruiting firm Frank Recruitment Group. If you don’t know what keywords to use-or if you’d like to bulk up your list-try a keyword research tool like Ahrefs, Nowik said.

LINKEDIN PROFILE SOFTWARE

However, you can really get creative with your headline and weave in some great keywords,” added Oskar Nowik, head of SEO at cloud-based software provider Epos Now.Īnn Handley includes relevant keywords in her LinkedIn profile headline.Įdward Mellett, founder of jobs site Wikijob.uk, recommends avoiding overly used adjectives like “self-starter” and “highly motivated” and to instead zero in on the value you provide.īy optimizing your LinkedIn profile in this manner, you’re far more likely to be discovered by LinkedIn users searching for the terms you include, added Jacob Villa, marketing director of School Authority, a site that matches students with colleges in the U.S.

“Many people opt for just including their current place of employment. That’s according to Ron Evan, digital marketing consultant at digital marketing agency Thrive Agency. That’s why it’s wise to brainstorm keywords related to your expertise and then weave them in throughout your profile-including your headline and the About and Experience sections-without being too spammy. Like search engines, keywords are tied to visibility on LinkedIn. Ready to get started creating the best LinkedIn profile? Check out these 16 tips from the experts. Related: Get steps to create a LinkedIn Company Page here.ġ6 LinkedIn profile tips to optimize your profile Or, as Pavle Radeka, director of SEO at digital marketing agency CommonMind, put it, “At the end of the day, LinkedIn is one of the few places where you can meticulously craft your image, so why not be smart about it?” “LinkedIn, while not as gamified as the likes of Instagram and Facebook, does require you to build a marketing funnel around your profile,” said Che Kohler, co-founder of online marketplace Nichemarket.īart Turczynski, content and SEO director at resume builder ResumeLab, agreed LinkedIn’s algorithm rewards users who put effort into their profiles. Instead, you invest in search engine optimization-and you should invest in LinkedIn profile optimization as well. You wouldn’t expect your target audience to just stumble upon your website within search engines. In other words, if you want to connect with potential employers, employees, or clients, you have to put in some work on LinkedIn. Why you need to create a good LinkedIn profileīut first, why is it important to not only create a good LinkedIn profile–but to optimize that profile? As Mohamed Natheem, an SEO analyst at tech company RadicalStart, put it, “Profile optimization is not optional anymore.” To help you create a good LinkedIn profile, we asked the experts to share their best LinkedIn profile tips, and they delivered with 16 that will take your LinkedIn game to the next level. On the other, it’s increasingly difficult for one single user to stand out.īut stand out you must if you want to build those connections–and build up your network on LinkedIn. On the one hand, it’s possible to connect with nearly a billion other professionals around the world. Nearly 20 years after it was founded, professional networking platform LinkedIn has over 300 million monthly active users in 200 countries.

Linkedin profile